College Counseling and Career Development: Johanna Baum

Through college counseling and career development for over 15 years, Johanna has helped hundreds of students and professionals.


She has assisted high school and college students, business professionals, and senior executives transition to the next phase of their academic or professional development. In addition to independent consulting, Johanna has advised students in the guidance department at Princeton High School, worked as a writing and composition instructor at the University of Pennsylvania, and served as a counselor at the student career centers of Columbia University and Baruch College (CUNY). Prior to starting her business in college counseling and career development, she enjoyed interviewing prospective students for Dartmouth as an alumni interviewer for Dartmouth’s undergraduate admissions office. In the corporate world, Johanna coached analysts and their managers on Wall Street, senior executives in transition for Right Management Consultants and has worked with numerous private clients around the world.

A Certified NJ School Counselor and Certified Professional Resume Writer, Johanna graduated from Dartmouth College. She earned master’s degrees in Comparative Literature from the University of Pennsylvania and in Counseling Psychology from Columbia University. She is an associate member of the Independent Educational Consultants Association (IECA) and a member of the National Association for College Admission Counseling (NACAC).

Johanna combines her training in writing and counseling to ask the right questions, draw out the stories that make you unique, and help you tell them in a compelling way.