Offering both college counseling and career development, ObjectiveInSight can support you throughout your academic and/or professional journeys. From applying to college to seeking internships and applying to graduate school, OIS can help. Whether you’re getting your first job, changing careers or rising to the next level in your professional development, OIS is ready to assist every step of the way.

College Counseling and Career Development
College Counseling and Career Development: Johanna Baum

Through college counseling and career development for over 15 years, Johanna has helped hundreds of students and professionals.


She has assisted high school and college students, business professionals, and senior executives transition to the next phase of their academic or professional development. In addition to independent consulting, Johanna has advised students in the guidance department at Princeton High School, worked as a writing and composition instructor at the University of Pennsylvania, and served as a counselor at the student career centers of Columbia University and Baruch College (CUNY). Prior to starting her business in college counseling and career development, she enjoyed interviewing prospective students for Dartmouth as an alumni interviewer for Dartmouth’s undergraduate admissions office. In the corporate world, Johanna coached analysts and their managers on Wall Street, senior executives in transition for Right Management Consultants and has worked with numerous private clients around the world.

A Certified NJ School Counselor and Certified Professional Resume Writer, Johanna graduated from Dartmouth College. She earned master’s degrees in Comparative Literature from the University of Pennsylvania and in Counseling Psychology from Columbia University. She is a member of the National Association for College Admission Counseling (NACAC).

Johanna combines her training in writing and counseling to ask the right questions, draw out the stories that make you unique, and help you tell them in a compelling way.